Advantages and benefits of having a Website on internet

Internet is a tool used throughout the world that allows us to access multiple resources and know about other people easily.

Advantages and benefits of having a Website on internet | Learn HTML | Internet is a tool used throughout the world that allows us to access multiple resources and know about other people easily

The pace of technological advances requires modern tools, efficient communications, permanent information updates, strategies and methodologies.

The speed of communication offered by the Internet and its unrestricted arrival to all computers connected to the network make it an ideal means to meet those needs.

Internet provides the ability to always be available anywhere and anytime.

Currently promoting on the Internet is not a luxury, it is a necessity.

What are the benefits and advantages of having a website?

Nowadays Internet is a tool used all over the world and it allows us to access multiple resources and to know about other companies with ease.

Many companies grow exponentially thanks to their websites.

To have a clearer idea of the number of users that can reach a Website, in America there are 927, 492, 299 inhabitants of which 431, 939, 479 have access to the Internet. They represent 46.6% of the population.

Without a website, the company must have its office open and attend a telephone to offer attention to its potential clients.

With a website, potential customers can get information about their products and services at any time, from anywhere with an Internet connection.

The main social activity on the Internet of Users.

  • 40% of the population uses the Internet
  • 30% of Internet users are in a range of 25 to 40 years
  • The most active day on the Internet is Friday
  • The average Internet connection time of an Internet user is 5 hours
  • The three main activities in the network consist of sending or receiving emails, searching for information and accessing social networks
  • 9 out of 10 people access a social network
Internet user activities

What is a Web page?

A Web page is a document or electronic information adapted for the World Wide Web that is generally part of a website.

Its main feature are the hyperlinks of a page, this being the foundation of the WWW.

A Web page is mainly composed of information (text only or multimedia modules) as well as hyperlinks.

The content of the page can be predetermined (static web page) or generated when viewing it or requesting it from a web server (dynamic web page).

Regarding the structure of the Web pages, some organisms, especially the W3C, usually establish directives with the intention of standardizing the design, in order to facilitate and simplify the visualization and interpretation of the content.

A web page is essentially a digital business card, whether for companies, organizations, people, etc.

What is a website?

It is a collection of related web pages common to an internet domain.

The pages of a website are frequently accessed through a common root URL called a cover, which usually resides on the same physical server.

URLs organize pages in a hierarchy.

A Website is a large organized documentary space that most of the time is typically dedicated to a particular topic or specific purpose.

Any website can have hyperlinks to another website.

We should not confuse website with Web page; the latter is just an HTML file, an HTML unit, that is part of a Web site.

When you enter a Web address, such as, you are always referring to a Web site, which has an initial HTML page, which is usually the first one that is displayed (index.html).

Internet search is done by associating the DNS entered with the IP address of the server that contains the Web site in which the HTML page is searched.

The sites are written in HTML code and are accessed by using a convenient software called Web browser, also known as HTTP.

Websites can be viewed or accessed from a wide range of devices with an Internet connection, such as personal computers, laptops, PDAs and mobile phones.

A Website is hosted on a computer known as a Web server, also called an HTTP server, and these can also refer to software running on this computer that retrieves and delivers the pages of a website in response to user requests.

Apache is the most commonly used program as a server and Microsoft's IIS.

A static website is one that has content that is not expected to change frequently and is maintained manually by one person or more people who use some type of editor program

There are two broad categories of editors programs used for this purpose that are:

  • Text editors such as Notepad, where HTML is manipulated directly in the program, such
  • WYSIWYG Editors as Microsoft FrontPage and Adobe Dreamweaver, where the site is edited using a GUI interface and the underlying HTML is generated automatically with the editor program.

A dynamic website is one that can have frequent changes in information.

What are the main reasons for a company to implement a web page?

The strengths of a Web page on the Internet are:

  • By having a page you will get a second gateway to the company
  • It's like a huge ad that works 24 hours a day, 7 days a week
  • Expand your market from a local level to a national or international level
  • Promotes communication with customers and suppliers
  • Possibility to find new customers
  • Generate a good image for customers
Benefits Website

The most important feature of a page is that it allows increasing the number of customers and the number of sales.

The main objective of a commercial Internet page is:

  1. That your potential customers reach your website
  2. That those who arrive buy
  3. That those who buy return

So we have to implement a Web site in a company can take advantage of the Internet to increase sales, expand the market and obtain growth.

Advertising under printed media is aimed at a small group of people

Currently the Internet is the most efficient, economical and indispensable media

By what concepts can we attract the attention of visitors?

  • Quality of information
  • Quickness with which the visitor can see and find the information they are looking for
  • Ease of accessing information
  • Active site presentation
  • Compatibility so that the site can be seen from any computer or device

Why should i have a website?


The importance of having a Website for the company is that it can provide detailed information on catalog products, etc. by Internet.

In this way, it is avoided to send printed information to potential clients. Long calls should not be made to provide detailed information.

In addition, customers can learn about products and services before contacting them by phone, which means that the company should only clear a few doubts, close a deal or sale and do not have to invest a lot of time in making their products known as the client analyzed it by half of your website.

Practical advice in the design of web pages

A useful web must anticipate the needs of the user, who must have control over the site in the sense of being able to navigate with ease and perform the actions you want without difficulty.

Users must be able to achieve their objectives with a minimum of effort and maximum results, which means that from the beginning the visitor is able to intuitively use the resources that are offered.

The color of the texts should contrast with the background color and the font size should be large enough.

The colors must be used with caution so that the content is legible.

Check the links periodically to avoid broken links or links to the web that no longer exist.

Users should not suffer information overload. When a user visits a website and does not know where to start reading, there is information overload.

Clearly offer users a way of contact with the administrator, this improves the website opinion.

Some specific tips for different parts of the web are:

  1. Head of the site, include only the fundamental opinions, which are well defined both in their meaning and in their representation
  2. Avoid large and heavy images (size) because they take up space to put content and delay loading the page
  3. Forms, try to reduce the number of fields to the maximum, do not ask for information that you do not need just to have it. Having to fill out very large forms can cause some visitors to change their mind and leave your page. Think that the shorter it is, the less lazy it is to fill it.
  4. Links, ensure that the linked word clearly indicates the destination
  5. Background color, if the text is extensive, it is advisable to use a light background (preferably white) and dark text (preferably black).
  6. Load speed of the page, reducing the weight of the page can make the user visit more pages in the same time of connection. In a site where the pages go down quickly it’s not lazy to click on the links to continue browsing. Add graphic elements or very complex codes only generates slower pages, so no one will appreciate the improvement if the web takes a long time to load.
  7. Search engine, if you have a website with many pages it can be useful to provide an internal search engine so that your visitors can move easier and find the information they are looking for.

What should be avoided in a Web site?

  1. Flash animations
    • The Adobe Flash plugin is not friendly for search engines, including Google
  2. Template editors
  3. Recycled designs
  4. Layout with tables
  5. Layout with Photoshop

What should you look for a Website?

  1. Standards-based designs
  2. Customized and unique templates
  3. Layout by layers
  4. adapted CMS
  5. SEO optimization
  6. Usability and portability
  7. Web Accessibility

Multimedia resources:

Advantages and benefits of having a Web page

Currently promoting on the Internet is not a luxury, it is a necessity.

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APA Format Reference:

Delgado, Hugo. (2019).
Advantages and benefits of having a Website on internet.
Retrieved Jan 10, 2024, from


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Professor at the University of Guadalajara

Hugo Delgado Desarrollador y Diseñador Web en Puerto Vallarta

Professional in Web Development and SEO Positioning for more than 10 continuous years.
We have more than 200 certificates and recognitions in the Academic and Professional trajectory, including diploma certificates certified by Google.



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2 comments on "Advantages and benefits of having a Website on internet"

  1. User Avatar
    StarGK Techno Solutions

    Great article. Your article is really useful and valuable for business, thanks for sharing.

  2. User Avatar
    Mindmade Technologies

    Amazing! your article is really helpful and valuable for a business man or someone who needs to have a website a for their business to understand the importance of having a website for their business. Thanks for sharing this website with us.


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